iTunes store to extend song previews

Apple has announced song previews on the US iTunes Store will be increased to 90 seconds, from 30 seconds..

MacRumors has reported a number of label representatives received an email, saying, "We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States.

"We believe that giving potential customers more time to listen to your music will lead to more purchases."

This agreement will legally modify the original U.S. Digital Music Download Sales Agreement that all labels had previously agreed to.