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Advertising contact details, ad formats, site traffic stats and rate card information for Know Your Cell

Published on Oct 13, 2009

Mission Statement

"Know Your Cell is a premier resource and knowledge base that provides users with cell phone-related reviews and in-depth features, as well as breaking news and unbiased analysis focused on the U.S. wireless market. From curious newcomers to devoted enthusiasts and power users, Know Your Cell accommodates a diverse audience that continues to expand at a rapid pace."

Zach Epstein, Editor-in-Chief

The Product

Know Your Cell is the latest addition to the Know Your Mobile global network and part of Dennis Publishing's market-leading technology portfolio. Leading users to the point of purchase, Know Your Cell provides buying guides, breaking wireless news, in-depth features, comprehensive reviews, user guides, downloads, videos and information about all of the U.S.' top selling cell phones.

The Content

Easy to navigate carrier and brand-based content structure
Comprehensive handset reviews
Latest industry news
Engaging features
Smartphone channel
Application reviews
Informative user guides
Exclusive wallpapers and themes
Accessory reviews
Mobile gaming channel
Video channel

Site Traffic

Global traffic: 800,000 unique visitors, 6.2 million impressions
US launch traffic: 100,000 unique visitors, 360,000 impressions
2010 projection: 350,000 unique visitors, 1.2 million impressions

The User

57% Male & 43% Female
59% are 18-34 years old
On average, Know Your Cell users own two mobile phones
70% of Know Your Cell users pass on advice and recommendations to others about mobile phones
62% of Know Your Cell users use the information on the site to help them decide which phone to buy next

Source: Know Your Mobile User Survey, April 2009