About Know Your Cell; contact, advertising info

Mission Statement

Know Your Cell is a premier resource and knowledge base that provides users with cell phone-related reviews and in-depth features, as well as breaking news and unbiased analysis focused on the U.S. wireless market. From curious newcomers to devoted enthusiasts and power users, Know Your Cell accommodates a diverse audience that continues to expand at a rapid pace.

The Product

Know Your Cell is the latest addition to the Know Your Mobile global network and part of Dennis Publishing's market-leading technology portfolio. Leading users to the point of purchase, Know Your Cell provides buying guides, breaking wireless news, in-depth features, comprehensive reviews, user guides, downloads, videos and information about all of the U.S.' top selling cell phones.

The Content

• Easy to navigate carrier and brand-based content structure
• Comprehensive handset reviews
• Latest industry news
• Engaging features
• Smartphone channel
• Application reviews
• Informative user guides
• Exclusive wallpapers and themes
• Accessory reviews
• Mobile gaming channel
• Video channel

Site Traffic

• Global traffic: 1,200,000 unique visitors, 7 million impressions
• U.S. traffic: 300,000 unique visitors, 1,500,000 impressions

The User

• 57% Male & 43% Female
• 59% are 18-34 years old
• On average, Know Your Cell users own two mobile phones
• 70% of Know Your Cell users pass on advice and recommendations to others about mobile phones
• 62% of Know Your Cell users use the information on the site to help them decide which phone to buy next

Source: Know Your Mobile User Survey, April 2009

Advertising Solutions

• Standard display activity
• Site takeover / Site re-skin
• Channel targeting
• Content sponsorship
• Content licensing
• Content integration
• Advertorial and microsite options
• Video sponsorship
• Bespoke digital magazines
• Keyword text links

Contacts

Clare Hopping, Group Editor
+44 207 907 6907
clare_hopping@dennis.co.uk

Dennis Publishing, U.S. Advertising
+1 (646) 717-9555
ads@dennisusa.com